Lolë held a particularly successful Parisian session of its White Yoga Tour at the Grand Palais, one of the most famous monuments in the French capital, on Sept. 1. The Canadian sports clothing brand, which is owned by Coalision and focuses on yoga and well-being, managed to gather 4,000 people, most of whom dressed in white, for a gigantic two-hour training session led by experienced yoga teachers. Participants had to register three months in advance at the latest. According to the company, 3,000 more people were placed on a waiting list. Prior to Paris, the White Yoga Tour was hosted in Salt Lake City, Toronto and Montreal. Lolë will reportedly have 14 mono-brand stores in Europe by the end of the year, as compared to the current eight. It expects to open 20 more on the continent in 2014. The brand is also sold through a network of 250 multi-brand stores in France, Spain and Belgium.

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