Lotto Sport Italia has signed a 3-year sponsorship deal for footwear, clothing and accessories with Juan Carlos Ferrero, the Spanish tennis professional currently ranked 27th in the ATP. He was previously sponsored by Nike for footwear and by Sergio Tacchini for his clothing. Lotto has also agreed to sponsor the Juan Carlos Ferrero Equalite Tennis Academy near the city of Alicante, supplying footwear, clothing and accessories for its instructors until the end of 2009. Furthermore the Italian company will be the official technical sponsor of the ATP tournament to be held in Valencia next April.