Lowa Takes Off Its Ski Boots

2011-01-20T00:00:00

Effective with the next winter season, Lowa will stop marketing ski boots under its own name. The Tecnica Group has decided to focus on its core brands in this category, Tecnica and Nordica. Werner Riethmann, managing partner of Lowa, told this publication that recently the company sold only some 40,000 ...

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