Canadian sportswear retailer Lululemon officially launched its digital flagship store on July 18 in the J Shop, JD’s upgrade of its fashion and lifestyle business. The launch, which was announced by the Chinese e-tailer, is part of Lululemon’s international growth strategy. JD.com, headquartered in Beijing, is one of the two largest B2C online retailers in China and a major competitor to Alibaba’s Tmall.

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