Lululemon is reportedly undergoing a round of cuts after its new partnership with Peloton. According to reports by Footwear News and Forbes, Lululemon will lay off 120 workers who support its Lululemon Studio.
Lululemon acquired Mirror, a home fitness start-up selling a wall-mounted device for workout classes, in 2020. Two years later, Lululemon launched its Lululemon Studio platform, which offers on-demand courses that have been available with a Mirror subscription.
From Nov. 1, 2023, following the new partnership, Lululemon Studio All-Access Members will have access to thousands of Peloton classes for the same price they pay today. As part of the agreement that sees Peloton as Lululemon’s digital fitness content provider, Lululemon will discontinue selling the Lululemon Studio Mirror hardwear and digital app-only membership tier before the end of the year.
