Luxottica has chosen to tap the potential of social networks...

2011-04-14T00:00:00

Luxottica has chosen to tap the potential of social networks and user-generated contents for the promotion of two of its key brands, Arnette and Oakley. In its newly launched campaign, “All eyes on me,” Arnette is offering to sponsor a young snowboarder chosen by internet users for the 2011-2012 season. ...

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