The MacNeill Pride Group (MPG) has announced the appointment of Keith Bornholtz as its new CEO. MPG is a portfolio company of Centre Partners, a middle-market private equity firm. Bornholtz, who has more than 30 years of experience in branded consumer products, joins MPG from Central Garden & Pet, where he was president of the pet distribution business unit. Prior to that, he held senior leadership positions at Yes To, Big Heart Pet Brands, Clorox and Procter & Gamble. In addition, MPG has appointed many important personalities to its board of directors: David Tanner, former CEO of Boardriders; Jessica Klodnicki, chief marketing officer of Skullcandy; Kevan Talbot, former CFO at Sportsman’s Warehouse; and Joe Steranka, an executive strategist and former CEO of the PGA of America. MPG, headquartered in Nashville, Tennessee, has a portfolio of brands that include Orca, GCI Outdoor, PrideSports, Freestyle Rocker, RoadTrip Rocker, SoftSpike, CHAMP, Pride Golf Tee and Professional Tee System, among others.

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