Macron and the Reading Football Club have signed a three-year partnership agreement that sees Macron become the new official technical partner of the club. The Italian brand takes over from Puma, who have produced Reading's kits since 2004. From the start of the 2019/20 season, Macron will design and produce the club's kit for the men's, women's and academy teams, until the summer of 2022. The contract will therefore cover the 2012/22 season, the 150th in the club's history. In 2022, Macron will also have something to celebrate, as it will be the company's 50th anniversary.