Macron has announced a wave of new partnership deals, which include Phoenix Rising FC and Udinese in football, as well as the German Rugby Federation. Phoenix Rising FC is a professional football team based in Phoenix, Arizona, and a member of the United Soccer League, the second tier of the American soccer pyramid.
The new partnership agreement between the Italian sportswear firm and Phoenix Rising FC will last for three seasons, from 2018 to 2020. The club was only founded in 2016, but nevertheless managed to achieve a 5th place finish in the Western conference last year. It is best known internationally for including Didier Drogba among its players. Drogba is also a co-owner of the club.
Also, Macron is the new technical kit supplier of an important Italian football team, Udinese. It replaces HS Football, the current kit supplier of the club. This partnership will see Macron provide Udinese, which plays in Italy's Serie A, with technical sportswear for its first team, youth teams, affiliated teams and youth academy. The deal is due to last from the 2018/19 season until 2023/24. As part of the agreement, Macron will see increased visibility in terms of advertising spaces at the Dacia Arena in Udine, formerly known as Stadio Friuli, combined with the opening of a Macron Store within the stadium. In addition, Macron will have its branding promoted across Udinese's social media platforms.
Finally, Macron has announced it will be the new technical sponsor of the German Rugby Federation (DRV - Deutscher Rugby Verband) for the next five years. The Italian sportswear brand will supply all the teams of the DRV including the male and female national teams as well as the Under 16 teams. The company said that starting this summer, there will also be a complete collection of merchandising for fans in the framework of this new partnership.
Macron has become the third most important brand in the European market of technical sponsorships for football clubs, according to a recent ranking by Uefa, the European continental governing body for the sport. Nike and Adidas occupy the first and second spots, respectively, while Macron comes next with an 8 percent share of the market.
The ranking was recently been published in a report by Uefa focuses on the 16 top leagues in Europe and a total of 268 clubs. Macron is the technical sponsor of several European clubs, including four in the Italian Serie A, two in the English Premier League, and two in the Spanish Liga.
Based near Bologna, Italy, Macron posted revenues of €83.5 million in 2017, representing an increase of 19 percent compared with 2016. Besides football, the company is also the technical sponsor of numerous teams in basketball, volleyball, baseball and rugby across Europe. In addition, in the 2018 NatWest 6 Nations of rugby, Macron will be the sponsor of two of the six national teams in the tournament - Italy and Scotland.