Macron posted revenues of €97.8 million in 2018, representing an 18.3 percent increase as compared to 2017. The company improved its turnover in most European countries as well as in North America and Southeast Asia. In these two regions, the growth rate was double-digit. The company's Ebitda increased to €13 million from €11 million in 2017, with an Ebitda margin of 13 percent.

In 2019, the company plans to further increase its revenues by focusing on the expansion of its network of mono-brand stores as well as through new sponsorship partnerships with more international sporting clubs. Also in 2019, Macron is planning to complete its new 22,000-square-meter headquarters in the outskirts of Bologna, Italy, by the end of the year. The new facilities will include a 16,000-square-meter warehouse and a 6,000-square-meter space hosting the management and the office administration.

Macron operates in four main business areas: teamwear, merchandising, running & fitness, and athleisure. The brand is currently ranked third in Europe's football technical sponsorship rankings, after Nike and Adidas, according to UEFA's recent report on “The European Club Footballing Landscape.” The company is followed by Joma and Puma, at the fourth and fifth position in the ranking, respectively. Except for Nike and Adidas, which have a combined market share of 34 percent, Macron, Joma and Puma are the only brands in the ranking with a market share of more than 5 percent. Macron is also the technical sponsor of clubs in many other sports, including rugby, basketball and volleyball.