Magnus Månsson, the chief executive of Craft, is set to leave the company in a few weeks. He was appointed head of fashion and chief executive of Nelly.com, a leading Nordic online fashion retailer that belongs to the CDON Group, a listed online retailing group. Craft is owned by the New Wave Group, a Swedish company that has several other interests in the sports business, such as Cutter & Buck, the golf apparel brand. Apart from the leadership of Craft, Månsson is the managing director of the New Wave Sports unit, which deals with the distribution of several sports brands in Sweden. A former general manager of Tretorn, the Swedish brand of rubber boots and sneakers, Månsson joined the New Wave Group in May 2010. The company said that Månsson would stay until a replacement was found.