Carlos Homedes, who has been country manager of Nike on the Iberian Peninsula for three and a half years, has been given addition responsibilities. He is now also supervising the company’s business in Greece, Cyprus, Croatia and Israel. Homedes has been with Nike for 14 years. He started in retail marketing in Spain after spending two years with the international advertising agency Dentsu and then three years with ACB, the professional basketball league of Spain.
In another high-profile executive switch at Nike, Fabrice Ducceschi, general manager of Nike France, is taking up a European job as corporate affairs director for Nike throughout Europe, the Middle East and Africa (EMEA). Since the beginning of this month he is heading up legal affairs, governmental affairs and intellectual property issues for Nike, Umbro and Converse in the region.
Ducceschi started with Nike nine years ago as general manager of Nike Portugal and head of operations for Nike Iberia. He then became general manager of Nike Iberia in 2000 and switched to the same position at Nike France in 2005. At his request, his new position is based in Barcelona, where his family had stayed throughout his assignment in France.
Ducceschi is succeeded in Paris by Ronnie Greenwood, a Scotsman who joined Nike only ast year as commercial director for Central Europe, Middle East and Africa (CEMEA). Greenwood previously spent over two decades in the food industry, specializing in sales and marketing, at companies including Mars.
Separately, Petra Vos, Nike’s country manager in the Netherlands, left the company at the beginning of this month to take up a consultancy job. She worked at Nike for four and a half years and was promoted to the position of country manager in May 2005. Her tasks will be split between two executives: Harm van de Camp, former sales manager for strategic accounts, is taking over as country sales manager, while Nike is still scouting for another country manager to take care of other parts of the business.
In the USA, meanwhile, Eric Sprunk is Nike’s new vice president for product, a new position. He’s been with the company for 15 years, most recently as vice president for global footwear. Jan Singer will succeed him in that role.