Manchester United has reached a deal with Sina Sports, a leading digital media platform for sports enthusiasts in China, giving it exclusive rights to broadcast the English club's dedicated 24-hour MUTV channel. ManU boasts 108 million supporters in China. Sina is to make MUTV programs available across the full spectrum of its digital platform, which includes its website, mobile site and mobile app. These programs include full coverage of all ManU's Premier League and Uefa matches, interviews with team management, coaching staff, team players and much more. The club said in a press release that the deal was a first for ManU and for a dedicated Premier League club channel. It points to a growing interest in the football business in China. Prices for broadcasting rights for the country's Super League have soared, and large companies are buying into football. Among the latest deals, a Chinese group bought a 13 percent stake in ManU last month. Arthur Wei, senior vice president at Sina, was quoted as saying that the deal would make great strides to change the way China watches and understands the game of football.