Maria Sharapova, the pretty 19-year-old Russian tennis star, has extended...

Maria Sharapova, the pretty 19-year-old Russian tennis star, has extended her endorsement contract with Prince to a lifetime deal. Prince will use Sharapova in marketing through advertisements, junior tennis programs and international grassroots efforts. Sharapova has been involved with the company since she was 9 years old, when she participated ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.