Mark King has been appointed president of Adidas Group North America, effective on June 1, replacing Patrik Nilsson who has decided to leave the company and to return to his native Sweden, where he will become the chief executive of Gant. Reporting to Roland Auschel, the group's executive board member in charge of global sales, he will be in charge of the Adidas and Reebok brands, like his predecessor. King, who is 54, has been very successful as the CEO of TaylorMade Adidas Golf, which more than doubled its annual sales to €1,285 million since he took on the post in 2003, becoming the most profitable golf company in the world. His position will be assigned to Ben Sharpe, currently vice president of Adidas Golf and Ashworth. King started at TaylorMade as a sales rep in the early 1980s. As for the 40-year-old Sharpe, prior to his current post he spent six years as European managing director of TaylorMade-Adidas Golf, starting in 2006, doubling the company's business and achieving the leadership in the region. A former field hockey champion who competed in the Sydney Olympics for Great Britain in 2000, he acted as managing director for Lyle & Scott prior to joining the group. Nilsson, 50, has been with Adidas since 1991, when he began heading sales and marketing in Sweden. He was placed in charge of North America in 2007, and last October he added the Reebok brand's operations in the region to his responsibilities.