Market Analysis: The global athletic footwear market

Our annual analysis of the international sneaker market reveals a 5 percent sales increase in 2024, taking global revenues to more than $105 billion. While most major brands expanded, Nike’s decline marked one of the few setbacks among the top ten. This report details brand-by-brand performance, regional dynamics and the structural trends that continue to favor large players. This is exclusive content for SGI Europe  Premium Subscribers.