Market Analysis & Data

Winners and losers in the Chinese e-commerce market

By 2022-07-19T13:16:00

NPD Infographic E-Commerce in China

Source: Screenshot from npd.com/news

Lockdowns lasting months in some areas have unsettled consumers in China. The apparel market has not escaped this. The NPD Group provides an overview of the biggest winners and losers – sports brands among them – on the most important e-commerce platform in China, Tmall.

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