A very detailed survey conducted last fall among 284 Swiss retailers (and, for the first time, also 63 Austrian companies) by the Institute for Marketing Management at the ZHAW School of Management and Law shows that nine out of ten online stores in Switzerland and Austria have grown during the pandemic. In 2020, net sales of goods in e-commerce rose by almost 30 percent to around CHF 13 billion in Switzerland alone. Online retail volume here already accounts for more than 14 percent of the total retail trade in goods. In Austria, the online figures did not develop quite as spectacularly as in Switzerland, but with a growth of around 20 percent and an online share already approaching 10 percent, they are also exceptional. In all countries, the share of value-added by B2C online retailing is increasing in proportion to the growth in its market share. In Germany, according to a recent study by IFH Cologne, online retailing accounted for 12.7 percent of total retail value added.
Sales in the DIY and gardening segments, as well as sporting goods, have grown strongly (by more than 20 percent on the previous year) at two-thirds of online retailers since the Corona crisis, the Swiss survey shows.
The global Internet platforms and online marketplaces are considered winners of the Covid crisis. In Switzerland, Digitec Galaxus was still able to expand its market leadership position over Amazon last year. This is a real exception when looking at Austria and Germany, for example, where Amazon already dominates the market. Overall, however, the major online providers are growing in size and gaining market share.