Researchandmarkets.com is projecting compound annual growth of 6.3 percent for the swimwear market over the next 15 years, from 2021 to 2026. The market research agency’s new report, published this month, ascribes the growth in part to a reaction to the measures put in place to combat the pandemic, such as the closing of swimming pools at public parks, schools and universities. But changes in swimwear itself and its production, the firm believes, are also at play. Swimwear has become more comfortable and attractive, with new fabrics, new cuts and new prints. The demand for brands has also been on the rise. The agency points to an increase in swimming as a sport every year since 2004 in the U.S.. It projects the biggest gains in Asia-Pacific over the next five years, pointing to strong health-related demand in China for swimwear products and to governmental initiatives such as the Khelo India Youth Games.

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