Sales of goods for winter sports have shrunk by 22 percent in the European part of Russia during the current autumn/winter season, according to research conducted by a Russian online marketplace, Avito.
The picture has been particularly bad in the southern part of the country, where the season has been extremely warm. For example, in the city of Voronezh, where there has been almost no snow so far this season, the demand for sporting goods has slumped by 58 percent as compared to the 2018/19 season.
In St. Petersburg, the demand for sporting goods has dropped by 55 percent. On the other hand, in Siberia, where the weather has remained normal for the season, the demand for sporting goods is on the rise. Sales increased by 36 percent in Krasnoyarsk and by 30 percent in Tyumen, Avito said.
Ilya Titarenko, director of the distribution department at Sportmaster, the largest sporting goods retailer in Russia, confirmed the situation, noting significant drops of 10 to 20 percent in the demand for winter sports equipment of all kinds.
Things are said to be especially tough for small retailers and specialists in winter items whose stores are located in central and southern Russia. Titarenko said that Sportmaster is coping better than its competitors thanks to a high share of clothing and footwear in its range, which have not suffered as much from the climate.