Winter Olympics may revive a languishing ski market in China

2022-01-20T17:55:00

Chinese flag - Alejandro Luengo - Unsplash

The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...

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