Martin Fourcade, the ten-time biathlon world champion, has been appointed as ambassador for the urban apparel range developed by Rossignol, the French ski company, whose skis and footwear he has been wearing for many years
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z