Masita, the Dutch teamwear brand, has been taken over by Philip Ploegaerts, a Belgian who was previously a management board member at Jako, the German sportswear company. Ploegaerts handled Jako's sales in the Benelux countries and France as well as its international development, but he left the company earlier this year.
Ploegaerts bought Masita from Frans Balter and Kurt Molin, who will remain with the company. The two acquired Masita in 2000 from an investment firm, which itself bought it in 1989 from the Maas family. They established Masita in Sittard, in the south of the Netherlands, nearly eight decades ago. Balter and Molin are to stay at Masita, although Balter is nearing retirement age, which was one of the motives behind the sale.
The former owners said that Ploegaerts' contacts, his insights and investments would help to develop Masita. With his support, Masita will be entirely refreshed, with a new brand identity and a new range at the start of next year. The sales team will be reinforced. While it has been focusing on football, Masita will invest more in handball and volleyball, and it will move into other sports in the next few years, probably basketball, field hockey and cycling.
Based in Echt, Masita is strongly established beyond the Netherlands: It makes about 30 percent of its sales in its own country and the remainder around Europe. It employs about 50 people, including workers at subsidiaries in Belgium, France and Germany. Masita is sported by scores of teams around Europe, including top league teams such as VVV Venlo in the Netherlands and Cercle Bruges in Belgium.