Mattel Brands, which markets the popular Barbie, Hot Wheels and...

Mattel Brands, which markets the popular Barbie, Hot Wheels and Fischer Price children’s brands, struck several licensing deals within the sporting goods industry at the 2006 Licensing International Show in New York City earlier this month. Benetton will be selling “Barbie loves Benetton” dolls along side its Fall/Winter 2006 collection. ...

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