Football star Kylian Mbappé signed an agreement with WME Sports and established his own content creation arm, Zebra Valley. WME Sports is the sporting department of Hollywood talent agency WME. Aged only 23, Mbappé won the 2018 FIFA World Cup in Russia with the France national team and four Ligue 1 titles with PSG. Zebra Valley, based in Los Angeles, will create content not just about football and sports in general but also about music, art, gaming, technology, consumer products and youth culture.