Merrell has launched a new page on its website to educate and train women in the use of its Merrell Barefoot shoes for running and fitness. The page carries the title “Pretty Strong” and encourages the viewer to “unleash your natural power, embrace your natural beauty.” Three women with different personalities and goals are featured in a video, and they all benefit from their transition to barefoot shoes. Merrell will dedicate a majority of its marketing budget this spring to Merrell Barefoot for women.

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