Messe München, together with Ispo, the Käfer Foundation, Münchner Bank and SOS-Kinderdorf have launched “Sport verbindet Menschen” (Sport Connects People), a project to bring 50 people from disadvantaged households of all ages to games of the FC Bayern Munich women's team, both home and away. The football team won the German championships in 2015 and 2016, and participates in the 2016/17 Champions League. Sport Connects People was launched on the initiative of the Frauen Verbinden network during Ispo Munich 2017. Messe München referred to the project as an example of the company's commitment to social responsibility, which is part of its corporate culture.

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