Micam Milano will launch the teaser of a new format, called Micam X, at the next edition of the trade show on Feb. 16-19. Located in Hall 1, where its fashion shows and conferences have been held lately, Micam X is described as a new space where visitors can discover the latest market trends, explore different fashion styles and learn about innovative materials, sustainability and the future of retail. The initiative has been taken by the organizers to help them explore the transformation that the shoe manufacturing industry is going through and the changing perception and buying habits of consumers. After its official debut in September 2020 with a richer and more immersive program, it is expected to grow with each edition of the fair.