Miguel Andrade has been appointed as general manager of Puma South East Asia, a new regional entity based in Singapore, as the company is ramping up investments in the Asian market. Andrade is a high-profile executive at Puma, where he was previously general manager in France and then in charge of all countries in the European Economic Area. In 2010, the Franco-Portuguese manager was called to handle the takeover of Puma's business in Greece and Cyprus, after alleged large-scale fraud was uncovered at a former joint venture in Greece.

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