MiTAC Europe is entering the bicycle market through a new collaboration with Shimano for its range of bike GPS, Mio Cyclo. Shimano will distribute the new range in France, the Netherlands, Belgium, Luxembourg, Poland, Norway, Finland and Sweden.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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