Mito of Spain has launched a line of performance swimwear under the name of David Meca, the well-known Spanish swimming champion, based on a 3-year contract starting up with the Spring/Summer 2008 collection. The launch may lead the brand to seek out a certain role in foreign markets. Specializing in accessible sports fashion, Mito is the sports brand of Induyco, the large apparel subsidiary of El Corte Inglés. Only about 30 percent of Mito’s annual sales of around €20 million are made through the department stores of El Corte Inglés in Spain and Portugal. The majority goes to about 700 sporting goods stores all over Spain.