Mitre Sports has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice in the four areas of tactics, technique, fitness and nutrition. The online content, which was developed with key influencers such as FourFourTwo and nutritionist Ben Coombes, is supported by a comprehensive social media strategy including YouTube, Facebook, Twitter and Instagram, to appeal to a younger crowd. Mitre moved into the small-sided football scene in March after signing a three-year partnership deal with Lucozade Powerleague. The popularity of 5-a-side and 7-a-side games is on the rise in the U.K. and Mitre is introducing relevant product and content that target this audience, the company said.

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