Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on March 4, where the two partners presented a new co-branded running shoe, the Wave Tenjin. Evidently, the partnership is not exclusive. X-Technology of Switzerland, which we plan to review in a forthcoming issue, is already selling high-tech jackets and pants in cooperation with Lamborghini.

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