Gino Fisanotti will be filling the new position of chief brand officer for Moncler as of June 7. He has been with Nike for the past 24 years, occupying a series of executive posts in retail and brand marketing and moving through various geographies: Latin America, North America and Europe. He has spent the past two years or so as Nike’s creative officer, based at its global headquarters in Portland, Oregon. He was the first executive to hold the title. Fisanotti will now be reporting to Remo Ruffini, Moncler’s chairman and CEO, serving on the strategic committee as strategic director. He will be focusing through a multichannel lens on branding, collections, segmentation and marketing. In Ruffini’s words, the objective is to “continue to push cultural and creative frontiers beyond fashion and beyond luxury.” In addition, Moncler’s executive director, Roberto Philippe Eggs – who has been serving as chief operations and marketing officer – is becoming the group’s chief business strategy and global markets officer.
