Taking inspiration from its origins as a French brand of technical skiwear, Moncler has launched a small limited edition of high-end skis to go with its Moncler Grenoble line of skiwear. They will be sold at some of its single-brand stores at ski resorts and in the cities as well as on its website.
Called Zai & Moncler Grenoble, the line consists of three models of different length that are assembled by hand in the workshop of Zai, a small Swiss manufacturer of high-end skis founded in 2003 at Disentis, a small village in the canton of Grisons, by a Swiss ski designer, Simone Jacomet. Zai has also worked with the likes of Loro Piana, Bentley and Hublot.
The Moncler skis are numbered. The matte black skis are made with a blend of carbon, steel, aluminum and thermoplastic rubber for superior stability and torque. They are accompanied by a kit of accessories including carbon ski poles with leather grips, a wax maintenance set and a branded bag cover. The set will retail for €4,950.
Meanwhile, Moncler continues to grow at a double-digit rate. The Italian company posted a 14 percent revenue increase at current and constant exchange rates for the first nine months of the year, with consolidated revenues in the period reaching €639.3 million. The positive performance was driven by growth in all geographical areas. International markets contributed 83 percent of the Italian company's total turnover, as compared to 81 percent in the first nine months of 2015.
In the Americas, sales grew by 17 percent, or 18 percent at constant exchange rates, and reached €109.7 million. In Italy, sales of €109.6 million were up by 2 percent from the same nine-month period of 2015. Sales in the rest of Europe and the Middle East (EMEA) grew by 7 percent, or 9 percent at constant exchange rates, to €203.8 million. In Asia and the rest of the world, sales of €216.2 million marked a 27 percent increase at current exchange rates, or a 25 percent increase at constant exchange rates.
Retail revenues reached €400.4 million, and were up by 20 percent at current and constant exchange rates compared with the first nine months of 2015, thanks to organic growth and the continued development of Moncler's network of mono-brand retail stores (DOS) and organic growth. Wholesale revenues of €238.9 million were up by 5 percent at current and constant exchange rates, with the growth driven by the European and North American markets.
Since the beginning of the year, the Italian brand of high-end outerwear has opened 13 flagship stores and added six new shop-in-shops. Moncler now operates 226 retail outlets altogether. As of Sept. 30, Moncler's 186 directly operated stores (DOS) generated 62.6 percent of its total revenues.