The prices of European team endorsements are apparently reaching new heights, with reports that Nike is preparing to fork out £60 million (€78.7m-$87.6m) per year for a deal with the Chelsea football club from the 2017/18 season and more than €100 million for Barcelona FC, which would probably make it the ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here