More football mega-deals in the making

The prices of European team endorsements are apparently reaching new heights, with reports that Nike is preparing to fork out £60 million (€78.7m-$87.6m) per year for a deal with the Chelsea football club from the 2017/18 season and more than €100 million for Barcelona FC, which would probably make it the ...

You need to register to continue reading this article

Already an SGI Europe subscriber? Sign in here

Gated access promo

Register to continue reading

By registering today you’ll get access to:

  • 3  articles per month
  • Weekly Email newslettter

For full access to our business intelligence and to receive in-depth insights, analysis, downloadable charts, infographics and more, become a member today

For corporate membership options and enquiries, please visit our corporate membership page