The number of sporting goods stores in Sweden continues to grow, not only through the expansion of foreign retailers such as XXL Sport and Décathlon. Intersport recently opened two new store locations in the country: a 1,250-square-meter store in the city of Malmö, and a 1,000-m² store in the town of Oskarshamn. Presently, Intersport has roughly 150 stores in Sweden, after opening six shops in the course of 2012.

As reported by Sportfack, Stadium has also been expanding. It recently opened three locations on the same day: a 400-m² store in Malmö, a giant 1,700-m² store in Stockholm and an outlet store in the town of Gävle. The latter one is the 15th outlet store opened by the company in only the last three and a half years.