More than 230 Sport 2000 stores in five countries have been participating since November in a TV and radio campaign inviting consumers to get their ski boots custom-fitted. “You can leave your boots on,” says the campaign, which is running in Germany, Austria, Switzerland, France and even in the Netherlands, where there are no mountains, but there are people who travel to the ski slopes. The service is conducted in cooperation with Atomic, Fischer, Nordica and Salomon.

Topics