Musto Goes Lifestyle

2009-05-14T00:00:00

Another former Reebok executive in the U.K., Andy Towne, is shaking things up at this British company, known for its very technical sailing apparel, extending the brand into the lifestyle sector and developing its direct-to-consumer sales apparatus. These efforts are mainly concentrated on the U.K. market for the moment, making ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.