Neonsun has taken on the Swedish distribution of Elan, the Slovenian ski brand, from Prestige and will also take over Artec snowboards and Bollé sunglasses and helmets from the company. Neonsun Sweden is a sister company of Neonsun OY, in Finland, which has distributed Elan, Bollé and Artec on the Finnish market for a number of years. Daniel Gustafsson will head up sales and marketing for the three brands at Neonsun in Sweden. He aims to radically increase Elan’s product offer in the country, and will start the winter season off with an Elan Snowtour, bringing all the brand’s new products to the Swedish ski slopes for mountain-based retailers to test.

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