New Appointments At Adidas

André Maestrini, a long-time marketing executive at Kraft Jacobs Suchard, Danone and Coca-Cola, will take over as general manager of Adidas France from Aug. 16. The position is currently filled by Roland Auschel, head of Adidas Europe, who stepped in temporarily after Antoine Saticq’s unexpected switch to Le Coq Sportif. ...

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