New Balance and Walt Disney Parks & Resorts have partnered on a deal that will see New Balance as the “official athletic shoe” of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. It will also be the official running shoe for runDisney race weekends, and the official baseball shoe for amateur games at the Sports Complex. The footwear brand will also be the title sponsor of the track & field facility at the ESPN complex, where the annual Walt Disney World Cross Country Classic and Disney's Track & Field Spring Training take place. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for resort guests. In honor of the new collaboration, New Balance has created the runDisney 860v3 running shoe, a limited-edition running shoe for men and women that features Mickey and Minnie Mouse. It can be bought at future runDisney Health & Fitness Expos, special events created jointly by New Balance and Walt Disney Parks & Resorts, and branded pop-up shops located at the ESPN sports complex.

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