New Balance has obtained an endorsement deal with Athletic Club de Bilbao, one of the teams in La Liga, starting from the next football season. The club is currently sponsored by Nike. New Balance is already active in European football as sponsor of prominent clubs such as Liverpool, Celtic, Porto, Seville, Lille and the national teams of Costa Rica and Panama. Earlier this week the company added the national football team of the Republic of Ireland, which has been sponsored by Umbro since 1994 and will start wearing New Balance from September 2017. Terms weren't disclosed for either of these deals.

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