New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance apparel and shoes, including the new Fresh Foam Roav. Shoppers can then send their digital selves to friends via WhatsApp, Snapchat, Instagram and iMessage.
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