New Balance has started producing a line of leisure shoes co-branded with Kawasaki at its British factory in Cumbria. They can be customized in terms of colors and embroideries. The company is meeting strong demand for the line, the first that the company has developed in association with another brand. Officials of New Balance pointed out that the line is being made available only to dealers of Kawasaki motorcycles around the world – not to regular shoe retailers. A Danish company continues to sell vulcanized leisure shoes under the Kawasaki name into the shoe retail trade based on a perpetual license obtained many years ago.