New Balance is new official supplier of the Italian Tennis Federation, allowing its members to get a 20% discount on its tennis shoes.
The Spanish footwear brand’s 2024 pickleball entry has secured an official circuit deal – the first of its kind in European pickleball.
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
Sporting goods manufacturers are rediscovering fairs as essential tools for material validation. LTP Group explains why tactile interaction has become a strategic necessity.
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