New Balance is making a significant splash in Cambodia as it enters the market with the opening of four concept stores in Phnom Penh. According to Inside Retail, the footwear brand has strategically chosen locations, with four stores situated at Chip Mong 271 Mega Mall and spanning three Aeon malls – Sen Sok City, Mean Chey, and Phnom Penh.
The operation of the stores is under the purview of MAP Active Cambodia, an importer and distributor specializing in sports and lifestyle brands. The company has expressed its intention to broaden New Balance’s presence in the country by unveiling two additional stores in 2024. This move aligns with its comprehensive, long-term plan to further establish and expand New Balance’s footprint in Cambodia.
MAP Active Cambodia, managing the retail presence of New Balance, remains committed to enhancing the accessibility of the brand across the nation, reflecting the growing demand for quality athletic and lifestyle footwear in Cambodia’s dynamic market.
