New Balance has signed its first female basketball player. The 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, with New Balance saying, “Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes make her the perfect addition to the New Balance family.”
Brink will appear in various campaigns from lifestyle to performance, as well as working with the footwear and apparel design teams to influence future products.
New Balance and Brink will also actively engage in community-driven initiatives to create positive change in the lives of young, female athletes.
Headquartered in Boston, MA, New Balance recently announced a $65 million investment to expand its current athletic footwear manufacturing facility in Skowhegan, Maine.
