New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for his outstanding performance as a receiver. With projections placing him as a top-five pick and potentially the first wide receiver to be selected, Harrison Jr. brings considerable talent and legacy to the table as the son of NFL Hall of Famer Marvin Harrison.
New Balance will unveil its first-ever football cleats alongside Harrison Jr. at the draft event in Detroit. The brand’s Prodigy and Fortress cleats will be showcased at an exclusive pop-up with Klutch Athletics by New Balance.
In a statement, New Balance expressed excitement about Harrison Jr.’s role in shaping its inaugural football cleat collection, aiming to appeal to young players and redefine expectations of fit and feel in cleats. Harrison Jr. will also feature in brand campaigns across performance and lifestyle. “I am excited to inspire the next generation and excel in my professional football career,” he commented.
