New Balance has signed a long-term deal to become an official marketing partner of the National Basketball Association (NBA). This will enable the American company to use NBA uniforms and team logos in its advertising, on its social media and in store displays. In 2018, New Balance signed both Kawhi Leonard of the Los Angeles Clippers and a high school prospect, Darius Bazley, to endorsement deals. Bazley now plays for the Oklahoma City Thunder.